A clothing brand started to fill the void for Jamaican influential dancehall culture of Music,Dance and vibe, in Jamaican slang "Bruckbhad" is a term used to describe ones upbringing as it relates to a rebellious uncontrollable attitude and behavior by someone younger than you, mainly in reference to your parents role, but is often times used to make one feel bad which is not always the case.The name BRUCKBHAD is fitting for the brand as often times that is how dancehall culture is reference by older generations who grew up on traditional reggae and folk music.
